LE TIGRE REBRANDING FOR, The Bon-Ton Stores

A rebranding and reimaging project done for the classic Le Tigre brand carried in the store. There was a need to create a younger athleisure line for the store, using the Le Tigre branding. Project was created to show how the brand image would look like and what styles the line would include. Also giving a new tagline of “Hear me Roar” for the customer to identify with.